Mary Washington Hospital

When ToMarket was called on to conduct market research for this Fredericksburg, Virginia medical center, we discovered that they needed a complete image overhaul. They were seen as a community resource — but they needed to help area residents understand that this hospital really had the latest technology and high-level physicians. We developed a multi-media campaign to get this message out. The campaign, coupled with other community support executed by MWH, definitely delivered. Awareness and attitude scores greatly improved. And, importantly, the Certificate of Public Need campaign for this hospital to build a second site was approved.